inspired by adventure
THE BOLD PARKA is a tribute to the surprising life of Ardito Desio, one of the greatest italian adventurers, a fine journalist, scientist and hiker. Driven by a constant and irresistible spirit of knowledge, he achieved significant goals in the field of scientific research and hiking. At that time parka was beginning to be a symbol, the item created to defend from cold weather, rain and mud, the transgressive and damned brother of the classic wool coat! THE BOLD PARKA represents the synthesis of this concept of life, made of curiosity, courage and performance.
The Bold Parka PRJ-01 is a new edition of a 30’s original Italian military parka we jealously keep. It was a masterpiece of the adhoc collection so that we decided to make a separate monoproduct collection out of it. The Bold Parka PRJ-01 takes from Ardito not only the name, but also bravery, desire of exploring and curiosity, founding values of the brand.
Ardito Desio (1897-2001)